Applied Business Languages and International Management B.A.

Career prospects

The degree programme prepares you for careers in an international business environment. Due to your solid professional and linguistic qualifications and your intercultural and linguistic competences, you are trained to take on challenging tasks in a global context. You are therefore qualified to work in the foreign trade departments of large companies, in small and medium-sized trading companies as well as in branches and joint ventures of German companies with international operations. You will also have diverse career prospects in tourism, management, consultancy and intercultural training.

Recent graduates hold the following positions, for example:

• Area Sales Director Greater Middle East / Southern & East Africa
• Senior Manager International Sales Asia
• Area Sales Manager (Greater China)
• Marketing Manager APAC & Japan
• Assistant to Head of Marketing & Network
• General Manager Regional Logistic Center
• Business Analyst Customer Intelligence
• International Account Manager
• Senior Consultant Digital Marketing Management

Programme structure

In the 1st to 4th semesters, you acquire foundation knowledge in business administration and economics and their sub-disciplines such as corporate accounting, marketing, human resource management, logistics and production, as well as statistics and relevant other subjects such as business law.

In addition, courses on global management form an integral part of your studies. Working in small groups, you receive intensive interactive training in the language of your target region and acquire comprehensive regional competence in modules dealing with the economy and society of this region.

Your 5th semester is spent studying at a partner university in the Arab world, China or Japan. After this, you complete a six-month work placement in the target region.

In the 7th and 8th semesters, you will select focal points in business management, deepen your language and regional knowledge and write your Bachelor's thesis.

Over the past 30 years, this combination of business and economics modules with regional studies and language skills according to the selected target region has earned a high reputation for training experts for careers at home and abroad.

Orientation to practice

The strong practical orientation is one of the success factors of the Applied Languages and Business Management degree programme. All your lecturers have gained practical experience in business, politics or administration and are highly motivated to pass on their knowledge to you. This expertise is complemented by lectures given by high-ranking practitioners, who provide you with up-to-date insights into the international corporate world.

The knowledge and skills you acquire in the first four semesters are applied and deepened during the one-year stay abroad in the target region.

Following their stay abroad, some students decide to integrate the experience gained during their placement abroad in their Bachelor's thesis.

In addition, the programme maintains close contacts with alumni. This gives you regular opportunities to be inspired by the career paths taken by your predecessors.