Prof. Dr. Sabrina Hegner

Durmaz, E., Hegner, S., Schilling, L., & Hirschfeld. G. (2024). Impact of crisis communication strategies by Muslim organization in the aftermath of Islamist terrorist attacks – An experimental eye tracking study, Crime & Delinquency, DOI: 10.1177/00111287241276533.

Schilling, L., Hegner, S., Beldad, A., Durmaz, E., & Hirschfeld, G. (2024). Not our war: The effects of response strategies and message frames from a Russian association on the public’s attitude towards Russians living in Germany, Sage Open, doi.org/10.1177/21582440241257982.

Schaumann, J., Hegner, S., Varmaz, A., & Riebe, K. (2024). Conceptualizing and Measuring Financial Consumer Resilience, Advances in Consumer Research, 51(1), 44-49.

Dini, M., Curina, I., & Hegner, S. (2024). Unlocking destination cultural reputation: The role of sustainable on-site activity involvement as moderator, TQM Journal, 36(9), 215-233, doi.org/10.1108/TQM-01-2024-0047

Francioni, B., Curina, I., Hegner, S., Cioppi, M., & Savelli, E. (2024). Brand Hate and Consumers’ Responses: An Analysis in the Offline and Online Environment, International Journal of Internet Marketing and Advertising. DOI: 10.1504/IJIMA.2023.10056990.

Hegner, S., Schaumann, J., Francioni, B., & Curina, I. (2024). Brand addiction and compulsive buying in female consumers' relationships with food brands, British Food Journal, 126 (3), 1183-1201, DOI: 10.1108/BFJ-05-2023-0355.

Durmaz, E., Hegner, S., Schilling, L., & Hirschfeld. G. (2023). Strategic Communication of Muslim Organizations in the Aftermath of Islamist Terrorist Attacks – a Qualitative Analysis from Germany, International Journal of Strategic Communication, 18 (1), 1-18, DOI: 10.1080/1553118X.2023.2265916.

Dini, M., Curina, I., Francioni, B., Hegner, S. M., Cioppi, M. (2023). Tourists’ Satisfaction and Sense of Belonging in Adopting Responsible Behaviors: The Role of On-site and Social Media Involvement, TQM Journal, 388-410, DOI: 10.1108/TQM-03-2023-0085.

Francioni, B., Curina, I., Hegner, S., & Cioppi, M. (2022). Predictors of continuance intention of online food delivery services in the context of COVID-19 pandemic: The moderating role of gender, International Journal of Retail and Distribution Management, 50 (12), 1437-1457, doi.org/10.1108/IJRDM-11-2021-0537.

Beldad, A., Hegner, S.M. (2022). Running frequently with an app to be fantastic! Determinants of Runtastic usage continuation intention among German users, International Journal of Mobile Communications, 20 (2), 174-195, doi.org/10.1504/IJMC.2022.121436.

Francioni, B., Curina, I., Hegner, S., Cioppi, M., & Pencarelli, T. (2022). Managing brand equity in the brewing sector, British Food Journal, 124 (13), 501-519, doi.org/10.1108/BFJ-10-2021-1160.

Varmaz, A., Riebe, K., & Hegner, S. (2021). Sustainable Financial Literacy and preferences for sustainable investments among young adults, DIW Vierteljahresheft, 90(4), 43-69, doi.org/10.3790/vjh.90.4.43.

Hegner, S., Lotze, C., & Beldad, A. (2021). Emoticons are not for everyone: The role of congruence between hotel brand positioning strategies and communication style in enhancing customers’ brand attitude and booking intention, Tourism and Hospitality Research, 21(3), 317–329, doi.org/10.1177/1467358421993901.

Voorn, R., van der Veen, G., van Rompay, T., Hegner, S., & Pruyn, A. (2021). Human Values as Added Value(s) in Consumer Brand Congruence: A Comparison with Traits and Functional Requirements, Journal of Brand Management, 28, 48–59,https://doi.org/10.1057/s41262-020-00210-w.

Francioni, B., Curina, I., Hegner, S., & Cioppi, M. (2021). Brand addiction: brand characteristics and psychological outcomes, Journal of Consumer Marketing, 38 (2), 125-136, doi.org/10.1108/JCM-02-2020-3678.

Francioni, B., Curina, I., Dennis, C., Papagiannidis, S., Hegner, S., Alamos, E., & Bourlakis, M. (2021). Does trust play a role when it comes to donations? A comparison of Italian and US higher education institutions, Higher Education, 82, 85-105, doi.org/10.1007/s10734-020-00623-1.

Beldad, A. & Hegner, S. (2020). A steak for supper if the cow didn’t suffer: Understanding the mechanisms behind Dutch consumers’ intention to purchase animal welfare friendly (AWF) meat products, Journal of Agricultural and Environmental Ethics, 33, 461–486,https://doi.org/10.1007/s10806-020-09834-z.

Francioni, B., Curina, I., Hegner, S., & Cioppi, M. (2020). Brand hate and non-repurchase intention: A service context perspective in a cross-channel setting, Journal of Retailing and Consumer Services, 54, doi.org/10.1016/j.jretconser.2019.102031.

Hegner, S.M., Beldad, A.D., & Brunswick, G. (2019). In automatic we trust: Investigating the impact of trust, control, personality characteristics, and extrinsic and intrinsic motivations on the acceptance of autonomous vehicles. International Journal of Human-Computer Interaction, 35 (19), 1769-1780, doi.org/10.1080/10447318.2019.1572353.

Hegner, S., Beldad, A., & Hulzink, R. (2018). An experimental study into the effects of self-disclosure and crisis type on brand evaluations – the mediating effect of blame attributions, Journal of Product & Brand Management, 27 (5), 534-544, doi.org/10.1108/JPBM-05-2017-1478.

Beldad, A. & Hegner, S. (2018). Determinants of Fair Trade product purchase intention of Dutch consumers according to the Extended Theory of Planned Behavior, Journal of Consumer Policy, 41, 191–210, doi.org/10.1007/s10603-018-9384-1.

Beldad, A., van Laar, E., & Hegner, S. (2018). Should the shady steal thunder? The effects of crisis communication timing, pre-crisis reputation valence, and crisis type on post-crisis organizational trust and purchase intention. Journal of Contingencies and Crisis Management, 26 (1), 150-163, doi.org/10.1111/1468-5973.12172.

Beldad, A. & Hegner, S. (2018). Expanding the Technology Acceptance Model (TAM) with the inclusion of trust, social influence, and health valuation to determine the predictors of German users' willingness to continue using a fitness app: A structural equation modeling approach. International Journal of Human-Computer Interaction, 34 (9), 882-893, doi.org/10.1080/10447318.2017.1403220.

Hegner, S., ter Avest, A., & Fenko, A. (2017). Using the Theory of Planned Behaviour to understand brand love. Journal of Product and Brand Management, 26 (1), 26-41, doi.org/10.1108/JPBM-06-2016-1215.

Hegner, S., Fetscherin, M., & van Delzen, M. (2017). Determinants and outcomes of brand hate. Journal of Product and Brand Management, 26 (1), 13-25, doi.org/10.1108/JPBM-01-2016-1070.

Beldad, A. & Hegner, S. (2017). More photos from me to thee: Factors influencing the intention to continue sharing personal photos on an online social networking (OSN) among Dutch young adults. International Journal of Human-Computer Interaction, 33 (5), 410-422,https://doi.org/10.1080/10447318.2016.1254890.

Hegner, S., Beldad, A., & Kraesgenberg, A.-L. (2016). The impact of crisis response strategy, crisis type, and corporate social responsibility on post-crisis consumer trust and purchase intention. Corporate Reputation Review, 19 (4), 357-370,https://doi.org/10.1057/s41299-016-0007-y.

Hegner, S. & Jevons, C. (2016). Measuring brand trust: a cross-national validation. Journal of Product and Brand Management, 25 (2), 58-68, doi.org/10.1108/JPBM-02-2015-0814.

Hegner, S., Beldad, A., & Klein-Langenhorst, N. (2016). Here’s one for the next show - The influence of four marketing tactics on consumer relationships in the performing arts. Arts and the Market, 6 (1), 52-67, doi.org/10.1108/AAM-12-2013-0025.

Beldad, A., Hegner, S., & Hoppen, J. (2016). So much information about a motorcycle from a Miss? The effect of virtual sales agent (VSA) gender – product gender congruence on product advice credibility, VSA trustworthiness, trust in an online vendor, as and online purchase intention. Computers in Human Behavior, 60, 62-72, doi.org/10.1016/j.chb.2016.02.046.

Schade, M., Hegner, S., Horstmann, F., & Brinkmann, N. (2016). The impact of attitude functions on luxury brand consumption: An age-based group comparison. Journal of Business Research, 69 (1), 314–322, doi.org/10.1016/j.jbusres.2015.08.003.

Beldad, A., Gosselt, J., Hegner, S., & Leushuis, R. (2015). Giving once again in the context of two countries: Determinants of Dutch and American donors' repeat donation intention. Voluntas: International Journal of Voluntary and Nonprofit Organizations, 26 (2), 442–465, doi.org/10.1007/s11266-013-9419-9.

Van Deursen, A., Hegner, S., Bolle, C., & Kommers, P. (2015). Modeling habitual and addictive smartphone behavior: The role of smartphone usage types, emotional intelligence, social stress, self-regulation, age, and gender. Computers in Human Behavior, 45, 411–420, doi.org/10.1016/j.chb.2014.12.039.

Hegner, S., Beldad, A., & Kamphuis op Heghuis, S. (2014). How company responses and trusting relationships protect brand equity in times of crises. Journal of Brand Management, 21 (5), 429–445, doi.org/10.1057/bm.2014.12.

Burmann, C., Hegner, S., & Riley, N. (2009). Towards an identity based branding, Marketing Theory, 9 (1), 113-118, doi.org/10.1177/1470593108100065.

Hegner, S. (2012). Die Relevanz des Vertrauens für das identitätsbasierte Management globaler Marken - Ein interkultureller Vergleich zwischen Deutschland, Indien und Südafrika, Wiesbaden: Gabler, doi.org/10.1007/978-3-8349-3900-5

Hegner, S. (2008). Self-Congruity and Consumer Behaviour – A Meta-Analysis, Saarbrücken: VDM Verlag Dr. Müller, ISBN 10: 3639003152; ISBN 13: 9783639003154

Hegner, S. & Burmann, C. (2012). Kompetent, berechenbar, wohlwollend, integer, Markenartikel, 8, 28-31.

Cioppi, M., Curina, I., Francioni, B., Hegner, S., & Savelli, E. (2020). Brand Hate and Non-Repurchase Intention: The Mediator Role of Word-of-Mouth: An Abstract. In: Pantoja, F., Wu, S., Krey, N. (eds) Enlightened Marketing in Challenging Times. AMSWMC 2019. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. doi.org/10.1007/978-3-030-42545-6_100.

Voorn, R., van der Veen, G., van Rompay, T.J.L., Hegner, S.M., Pruyn, A.T.H. (2018). The Importance of Values for Brand Purchase: A Managerial Contribution: An Abstract. In: Rossi, P., Krey, N. (eds) Marketing Transformation: Marketing Practice in an Ever Changing World. AMSWMC 2017. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. doi.org/10.1007/978-3-319-68750-6_64.

Beldad, A.D., Hegner, S.M., van Laar, E. (2017). Proactive Crisis Communication When Precrisis Reputation Is Rotten? The Moderating Roles of Precrisis Reputation and Crisis Type in the Relationship Between Communication Timing and Trust and Purchase Intention: An Extended Abstract. In: Stieler, M. (eds) Creating Marketing Magic and Innovative Future Marketing Trends. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. doi.org/10.1007/978-3-319-45596-9_131.

Hegner, S., Kusse, D., Pruyn, A. (2016). Watch it! The Influence of Forced Pre-roll Video Ads on Consumer Perceptions. In: Verlegh, P., Voorveld, H., Eisend, M. (eds) Advances in Advertising Research (Vol. VI). European Advertising Academy. Springer Gabler, Wiesbaden. doi.org/10.1007/978-3-658-10558-7_6.

Voorn, R., Hegner, S., Pruyn, A. (2015). Product Type and Personality in Brand Relationships. In: Fetscherin, M., Heilmann, T. (eds) Consumer Brand Relationships. Palgrave Macmillan, London. https://doi.org/10.1057/9781137427120_5.

Hegner, S. M., & Beldad, A. D. (2014). Speech is silver, silence is golden? An experimental study into the relationship between crisis response strategies, post-crisis brand equity, and brand trust. In R. Hamilton, & A. Sa Vinhas (Eds.), AMA Summer Educators’ Conference 2014: Leveraging New Technologies to Create Value (pp. 2-3). (AMA Educators Proceedings; Vol. 25). American Marketing Association. ISBN: 978-1-63439-884-8.

Schade, M., Hegner, S., & Horstmann, F. (2014). The relevance of attitude functions for luxury brand consumption during human life span. In R. Hamilton, & A. Sa Vinhas (Eds.), AMA Summer Educators’ Conference 2014: Leveraging New Technologies to Create Value (pp. 53-54). (AMA Educators Proceedings; Vol. 25). American Marketing Association. ISBN: 978-1-63439-884-8.

Hegner, S. (2012). Development and Validation of a Trust Scale for Global Brands in Germany, India, and South Africa – Constraints to Hofstede's Cultural Framework, In P. Rita (Ed.), Proceedings of the 41st EMAC Annual Conference European Marketing Academy. EMAC. Proceedings of the European Marketing Academy, ISBN: 9789897320040.

Hegner, S. (2009). Self-Congruity and Consumer Behaviour – A Meta-Analysis, In J-P. Helfer, & J-L. Nicolas (Eds.), Proceedings of the 38th EMAC Conference, Nantes, France European Marketing Academy. EMAC. Proceedings of the European Marketing Academy, ISSN: 2709-1589.

Hegner, S. (2024). Financial Consumer Resilience, HyBit, Bremen, 22. Februar 2024.

Hegner, S., Schaumann, J., Varmaz, A., & Riebe, K. (2023). Conceptualizing and Measuring Financial Consumer Resilience, ACR Conference, Seattle, USA, 26.-29. Oktober 2023.

Schilling, L., Hegner, S., Durmaz, E., & Hirschfeld, G. (2023). How to respond to an Islamist terror attack – An experimental study on crisis response strategies of Muslim associations, International Society of Political Psychology Conference, Montreal, Canada, 9.-11. Juli 2023.

Hegner, S. (2023). Krisenkommunikation wird zum Managementfaktor, 3. Bremer Rathausgespräche zur digitalen Staatskunst, Bremen, 15.-16. Februar 2023.

Schilling, L., Hegner, S., Durmaz, E., & Hirschfeld, G. (2023). Optimierte Krisenkommunikation nach Anschlägen mit islamistischem Hintergrund, RADIS Konferenz, Bielefeld, 13.-15. Februar 2023.

Hegner, S., Francioni, B., Curina, I., & Schaumann, J. (2022). Addicted to you: The role of brand addiction and compulsive buying in consumers’ relationships with food brands, Consumer Brand Relationship Conference, Orlando, Florida, 13.-15. Oktober 2022.

Schilling, L., Hegner, S., Durmaz, E., & Hirschfeld, G. (2022). How to respond to an Islamist terror attack – An experimental study on crisis response strategies of Muslim associations. TeaP 2022 Conference of Experimental Psychologists, Cologne, Germany, 20.-23. März 2022.

Varmaz, A., Riebe, K., & Hegner, S. (2021). Measurement of sustainable finance literacy among young adults, Conference on Sustainable Finance and Digitalization, Bremen, Germany, 04. November 2021.

Cioppi, M., Curina, I., Francioni, B., Hegner, S., Savelli, E. (2019). Brand hate and non-repurchase intention – The mediator role of word-of-mouth, AMSWMC22: Academy of Marketing Science World Marketing Congress 2019, University of Edinburgh Business School, Edinburgh, UK, 9.-12. Juli 2019.

Hegner, S. & Horstman, B. (2018). The Effect of eWoM Characteristics on Consumers’ Purchase Intentions: The Moderating Role of Culture. AMA Global SIG 2018, Santorini, Greece.

Voorn, R., van der Veen, G., van Rompay, T.J.L, Hegner, S.M., & Pruyn, A.T.H. (2017). The importance of values for brand purchase: A managerial contribution. AMS World Marketing Congress, Christchurch, New Zealand.

Fetscherin, M. & Hegner, S. (2017). Theory of Brand Hate. EMAC 2017, Groningen, the Netherlands.

Hegner, S., Fetscherin, M., & van Delzen, M. (2016). Antecedents and outcomes of brand hate. EMAC 2016, Oslo, Norwegen.

Beldad, A., Hegner, S., & van Laar, E. (2016). Proactive crisis communication when pre-crisis reputation is rotten? The moderating roles of pre-crisis reputation and crisis type in the relationship between communication timing and trust and purchase intention. AMS Annual Conference, Lake Buena Vista, Florida.

Beldad, A., Hegner, S., & Kraesgenberg, A.-L. (2016). The impact of corporate social responsibility (CSR) program type, crisis response strategy, and crisis type on post-crisis consumer trust. AMS Annual Conference, Lake Buena Vista, Florida.

Kraesgenberg, A.-L., Beldad, A., & Hegner, S. (2016). The impact of corporate social responsibility type, crisis response strategy, and crisis type on post-crisis consumer trust and purchase intention. AMS 19th World Marketing Congress, Paris, France.

Hegner, S., Benker, R., & Pruijn, A. (2015). The effect of humour and location congruence in ambient advertising. ICORIA 2015, London, UK.

Hegner, S. & Fetscherin, M. (2015). Antecedents and consequences of brand hate, 4th International Consumer Brand Relationship Conference, Porto, Portugal.

Hegner, S. & Beldad, A. (2014). Speech is silver, silence is golden? An experimental study into the relationship between crisis response strategies, post-crisis brand equity, and brand trust. Summer AMA, San Francisco, USA (Best Paper in Track Advertising, Promotion & Marketing Communication).

Schade, M., Hegner, S., & Horstmann, F. (2014). The relevance of attitude functions for luxury brand consumption during human life span. Summer AMA, San Francisco, USA (Best Paper in Track Branding and Brand Management).

Schade, M., Hegner, S., & Horstmann, F. (2014). The impact of attitude functions on luxury brand consumption: An age-based group comparison. Monaco Symposium on Luxury, Monaco.

Hegner, S., Kusse, D., & Pruijn, A. (2014). The impact of forced pre-roll video advertising on consumer brand evaluations. ICORIA 2014, Amsterdam, Niederlande.

Hegner, S., Beldad, A., & Kamphuis op Heghuis, S. (2013). Stuck in a crisis - An experimental study of the relationship between crisis response strategies and post-crisis brand equity in the fashion industry, 3rd International Consumer Brand Relationship Conference, Orlando, Florida, USA.

Voorn, R., Hegner, S., & Kommers, P. (2013). What’s this thing called love? Exploring the relationship between brand love, personality, and the propensity to anthropomorphize, 3rd International Consumer Brand Relationship Conference, Orlando, Florida, USA.

Hegner, S. (2012). Development and Validation of a Trust Scale for Global Brands in Germany, India, and South Africa – Constraints to Hofstede's Cultural Framework, EMAC 2012, Lissabon, Portugal.

Hegner, S. (2010). Is there a Cultural Influence on Brand Trust? Forschungstagung Marketing, Graz, Österreich.

Hegner, S. (2010). The Relevance of Trust for the Success of Brands – A Cultural Approach. Marketing Science 2010, Köln, Deutschland.

Hegner, S. (2010). The Relevance of Brand Trust – A Cultural Approach. Thought Leaders International Conference on Brand Management, Lugano, Schweiz.

Hegner, S. (2009). Self-Congruity and Consumer Behaviour – A Meta-Analysis. EMAC 2009, Nantes, Frankreich.

Hegner, S., Stichnoth, F., & Burmann, C. (2009). Management and Effects of Consumer -Brand Relationships. Thought Leaders International Conference on Brand Management, Athen, Griechenland.

Stolle, W., Burmann, C., & Hegner, S. (2009). Global Brand Image Management in Heterogeneous Markets – Culturally Moderated Effects in the International Perception and Evaluation of Brand Images. Thought Leaders International Conference on Brand Management, Athen, Griechenland.

Hegner, S. (2009). How to Build Trust in an Intercultural Context. Forschungstagung Marketing, Potsdam, Deutschland.

Hegner, S. (2008). Brand Image, Self-Congruity and Consumer Behaviour. Thought Leaders International Conference on Brand Management. Birmingham, Großbritannien.

Hegner, S. (2008). Determinants and Effects of Market Orientation. Forschungstagung Marketing, St. Gallen, Schweiz.

Burmann, C., Hegner, S., & Riley, N. (2008). Towards an Identity Based Branding. EMAC 2008, Brighton, Großbritannien.